“Israel has firmly established itself as a hotbed of technological innovation,” said Yaron Leyvand, Executive Vice President, Games at Zynga. We look forward to combining our technologies and unique culture with Zynga’s massive portfolio and Chartboost’s advertising platform, opening the door to building a world-class publishing platform that will launch global hits at scale." “This combination allows us to maximize the impact of our expertise and products. “Zynga’s rich culture in data-driven decision making and innovation, expansive reach, and enormous ambitions have made them an important partner for us,” said Gad Maor, CEO of Storemaven. We are excited to officially welcome this talented team to the Zynga family.” Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. “With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace. “Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create,'' said Alex Tremblay, Executive Vice President, and Chief Data Officer at Zynga.
With this acquisition, Zynga aims to enhance its usage and investment in state-of-the-art growth technologies, augment its leadership position in reaching mass audiences, and further its mission to connect the world through games. The company revolutionized the way category-leading mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. Financial terms were not disclosed.įounded in Tel Aviv in 2015 by Gad Maor (CEO), Adam Rakib (President), and Eldad Abel (CPO), Storemaven creates innovative mobile growth and ASO technologies. Expanding Zynga’s existing operations in Israel, the Storemaven team will combine its innovative mobile technologies with Zynga’s expansive global portfolio and Chartboost’s advertising platform. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced it has completed the acquisition of Storemaven, a world leader in mobile growth and App Store Optimization (ASO) technologies. Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. Israel-Based Team Expands Zynga’s Mobile Marketing Expertise
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